Pinoy Entrepreneur: Good Old Reliable Karinderya from Illustrado
By Bernadette Reyes
How I started a fast food business and became successful:
A perfect match in the offering – Sonny Santos used to be a cigarette vendor while his life partner Rowena Mallari, was a former “yaya” until a lot of hard work and love for for both couple yielded a successful business undertaking for them, earning a remarkable Php 15,000 pesos a day.
“Nakabili na ako ng condominium unit dahil dyan,” Rowena said of their karinderya business. The ubiquitous karinderya or eatery in the Philippines may appear plain and small compared to other popular food establishments but it can be a significant source of income when managed well. Sonny admitted their business almost closed shop because of poor management. “Sa mother ko itong business pero matanda na sya, ‘di nya kayang patakbuhin. Sinubukan naming mag asawa na ipagpatuloy,” Sonny claims.
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The karinderya used to be a sari-sari store with only a handful of basic items on the shelves. “Nagsimula kami padala-dalawang toyo, suka at iilang de lata lang,” Rowena recalled. Their initial capital was only Php1,500 pesos. Determined to succeed, the couple vowed tol endure all the hardships just to be able to pick themselves from dirt. “Sabi ko okay Rowena, ‘hindi tayo puedeng mapagod,’” Sonny adds. They had to wake up at 1AM to go to the market and finish cooking all the dishes 12 hours after, only to realize there is more work ahead. Customers began to arrive and only Sonny and Rowena manned the eatery. Today however, they have a number of staff delegated to cook, wash the dishes and clean the place while Rowena takes charge of the accounting and Sonny looks after operations and conceptualizing new ideas for the thriving carinderya. The business has likewise grown to three branches all located within Pasig City.
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