Leyende Organic Skincare Business - Illustrado
As an awarded poet, Neva Kares Talladen never really thought about becoming an entrepreneur. She probably never thought that she would transform skin rashes into a homegrown Philippine cosmetics and skin care line that is fast becoming a world-class brand.
In her twenties, while Neva was indulging her fascination for make-up as most girls her age, she suddenly developed severe skin allergies known as eczema and contact dermatitis which are characterized by severe rashes. None of the dermatologists she consulted were able to cure her condition until an allergologist diagnosed she is allergic to phenoxyethanol and sulfate which are chemical compounds commonly used in most commercial skin care products.
Named after famous movies and books, Leyende products are an interesting eye-catcher: Clear and Present shampoo named after the movie Clear and Present Danger, Rapunsilk Shampoo after the famous cartoons Rapunzel and Smoothie Operator bath and shower gel after the movie Smooth Operator.
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