Leyende Organic Skincare Business - Illustrado
By Bernadette Reyes
As an awarded poet, Neva Kares Talladen never really thought
about becoming an entrepreneur. She probably never thought that she
would transform skin rashes into a homegrown Philippine cosmetics and
skin care line that is fast becoming a world-class brand.
In her twenties, while Neva was indulging her fascination for make-up
as most girls her age, she suddenly developed severe skin allergies
known as eczema and contact dermatitis which are characterized by severe
rashes. None of the dermatologists she consulted were able to cure her
condition until an allergologist diagnosed she is allergic to phenoxyethanol and sulfate which are chemical compounds commonly used in most commercial skin care products.
Named after famous movies and books, Leyende products are an
interesting eye-catcher: Clear and Present shampoo named after the movie
Clear and Present Danger, Rapunsilk Shampoo after the famous cartoons
Rapunzel and Smoothie Operator bath and shower gel after the movie
Smooth Operator.
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